Almost half of Gen Z (48%) want to see less explicit content on screen. So we created an adult film… with absolutely no adult content — inspired by the spicy, but not too spicy flavor of Doritos Golden Sriracha.

Movie posters as wildpostings. Times square teasers. VHS tape giveaways. Even a print spread in the notoriously spicy Maxim magazine. Finally, we premiered the film in The Slipper Room, a burlesque venue in the Lower East Side.

Sales grew +27%, giving Doritos it’s most successful product launch since Cool Ranch.